As the Director of Corporate Relations, how do you see these diverse initiatives your Guinness Eye Centre, Plan W, and the Undergraduate Scholarship coming together to not only transform individual lives but also reshape the broader social and economic landscape of Nigeria?
Guinness has been intricately woven into the fabric of Nigerian society for decades, and when we say that we don’t mean it only in words. There are numerous examples of how Guinness has contributed in truly valuable ways to Nigerian society.
Several decades ago, Guinness Nigeria demonstrated its commitment through impactful interventions — one of which was in eye care. Guinness set up eye hospitals in Onitsha, and Lagos (at the Lagos University Teaching Hospital).
We also have a highly regarded women empowerment programme called PLAN W. This initiative focuses on vulnerable women in society including widows and single mothers.
Often, these are women who have not had the opportunity to receive formal education. What we do, working with reputable NGOs, is take them through a structured programme on how to set up micro-businesses.
They are trained over a period of time, and we support them post-training with starter kits, including materials, our products, and paraphernalia all free of charge.
We also work with the NGOs to monitor their progress over time, ensuring they stabilize and succeed in running their businesses.
When supporting undergraduate students in public higher institutions, we are deliberate about focusing on students in STEM disciplines though we do not exclude others.
We are equally intentional about ensuring a balanced representation of female beneficiaries. More recently, we have extended the programme to include people living with disabilities, in line with our commitment to being a truly diverse and inclusive organisation.
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