Author: Zion Rufus

Akinrimisi joins Cway Food & Beverages as Deputy Marketing Director

By Zion Rufus Cway Food & Beverages Nigeria has appointed marketing expert...

How Speedaf has been impacting clients’ businesses, says Isaac Osagie

What is your assessment of the logistics and haulage sector in Nigeria? The logistics...

Largest Ad Agency Holding companies and the agencies they own

By Zion Rufus The advertising agencies market consists of revenue earned by entities...

Creative directors urge creatives to brace for stormy future

By Zion Rufus Professionals across the creative sphere have urged creatives to...

Global mass layoffs near 300,000

By Zion Rufus As some of the world's most valuable firms continue to initiate...

Data-processing operations and their purposes have become complex, experts warn

By Zion Rufus As professionals across board explore ChatGPT, an OpenAI chatbot...

Agencies in Nigeria are not structured to solve marketing problems- Experts

By Zion Rufus Against the backdrop of advertising clients in-housing advertising...

Preventing digital fraud in 2023

By Zion Rufus As new fraud trends gain momentum across the globe, digital fraud...

Mercedes-Benz implements AI, metaverse technologies

To reduce waste, decrease energy consumption and continuously enhance quality, Mercedes-Benz...

Client acquisition, retention will be more challenging in 2023- Agency leaders

By Zion Rufus Despite economic uncertainties, 98% of marketing agencies have expressed...