Author: Zion Rufus

Sara by Wema introduces Big Sister Project to advance equity for women

By Zion Rufus In furtherance of its commitment to improving the financial, economic...

B2B marketers can no longer afford a ‘growth at all costs’ approach- Insight

By Zion Rufus There is pressure, now more than ever, for B2B marketers to prove...

Professionals dispel fears as more industries embrace generative AI

By Zion Rufus The rise of generative AI and the level of its technological proficiency...

FirstBank reinforces commitment to empowering women, dedicates March 

In furtherance of its leading role in promoting the socio-economic inclusion of women...

Marketers debate competing marketing priorities, say overall function is broken

By Zion Rufus Against the backdrop of shifts in attitude toward efficiency vs effectiveness,...

Lack of customer service, weather sensitivity top concerns for Starlink users

By Zion Rufus Among other challenges, the operation of Starlink, an advanced broadband...

Flutterwave refutes media reports on 2.9bn lost to hackers

By Zion Rufus Nigerian fintech company Flutterwave has dismissed media claims that...

AB InBev joins World’s Most Innovative Companies

By Zion Rufus Global brewer, AB InBev has been named by Fast Company as one of...

Outcome of in-housing falls below expectation, professionals advise hybrid model

By Zion Rufus Brands implementing in-housing structures for their advertising...

Marketing should not be seen as a vending machine for leads- Professionals

By Zion Rufus Marketers have urged company leaders to dispel the notion that marketing...