Author: Zion Rufus

Inside X3M Ideas’ phenomenal Soot-themed campaign that broke the jinx for Nigeria

By Zion Rufus  A moment of anticipation and hope enveloped the Nigerian marketing...

Arise Group Deputy MD, Efeni receives Nollyfans Media Excellence Award

By Zion Rufus Emmanuel Efeni, the Deputy Managing Director of Arise Group, has been...

World Bank report highlights tragic consequences of subsidies

By Zion Rufus A recent report by the World Bank has revealed that trillions of dollars...

Dozie Okafor to take center stage on Thursday as Media Lions Jury at Cannes 70th Edition

By Zion Rufus  Cannes Lions, the prestigious Festival of Creativity and the largest...

X3M Ideas brings home Nigeria’s first Cannes Lions Award

By Zion Rufus Nigeria's advertising industry has achieved a groundbreaking milestone...

Nigerian ad agency X3M Ideas breaks longstanding barrier, secures Cannes Lions Shortlist

By Zion Rufus  X3M Ideas, a leading Nigerian advertising agency, has accomplished...

Tribunal strikes out PDP, Adebutu’s reply on vote buying allegation

The Governorship Election Petition Tribunal sitting in Abeokuta, Ogun State, on Monday...

Consequences of ignoring Netflix T&Cs lead to 596% increase in global search frenzy

By Zion Rufus As viewers immerse themselves in the latest season of Black Mirror,...

LinkedIn, WARC research reveal how clear customer promise can boost marketing success

By Zion Rufus LinkedIn's B2B Institute, in collaboration with WARC, has released...

From skepticism to success, Publicis Groupe’s Marcel celebrates innovation at Cannes Lions

By Zion Rufus In a remarkable turn of events, Publicis Groupe is celebrating the...