Author: Zion Rufus

Group8 Africa appoints Arafat Manliki as Chief Growth Officer

By Zion Rufus  Group8 Africa, a prominent media-tech organization boasting an...

PR professionals to embrace Generalism as evolution leaves sector vulnerable

By Zion Rufus PR specialists have been forced to morph into Generalists, equipped...

Ingenium Communications unveils Xcellerate, empowers start-ups with tailored marketing solutions

By Zion Rufus Nigeria's prominent marketing communications agency, Ingenium Communications...

Mergers and acquisition activity sees acceleration in Q2 2023 amid 70-90% failure rate concerns

By Zion Rufus  After a slowdown in Mergers and Acquisitions (M&A) activity...

Experts reinforce key distinctions of marketing beyond traditional advertising

By Zion Rufus  Renowned experts in the field of marketing communications have...

Hustle Africa poised to champion standardization of content marketing certifications across Africa

By Zion Rufus As the digital landscape continues to evolve, the importance of...

Market Engine unveils cutting-edge marketing technology solutions to revolutionize industry practices

Market Engine, a frontline Tech-based company offering best-in-class marketing technology...

Femi Hanson joins Moni as Head of Marketing, bringing a wealth of fintech expertise

By Zion Rufus Femi Hanson, a seasoned marketing and PR professional renowned for...

Golden Terra Oil wins Best Cooking Oil Brand at African Brand Innovation Summit

Golden Terra Soya Oil, one of Nigeria's prominent cooking oil brands, has...

TGI introduces Big Bull Gold in consumer-friendly packs

In a move to cater to the evolving needs of consumers, TGI Group, makers of Big Bull...