Author: Zion Rufus

AUTO REPORT AFRICA goes digital, launches LUBES West Africa

AUTO REPORT AFRICA, the leading pan-African online automotive magazine, has gone...

NAC 2023: Agu addresses need to harness IMC as panacea to nation building

By Felicia Nwosu Against the backdrop of the various developmental deficits experienced...

Day 1: ARCON National Advertising Conference fireside chat identifies myriad of challenges plaguing IMC sector

By Zion Rufus Marking the largest gathering of advertising practitioners and all...

Captain Morgan debuts a vibrant and premium new pack design

Captain Morgan, the number 1 rum brand, is launching a new campaign titled 'Spice...

Professional tasks marketers on need to align marketing strategy to ROI-related business outcomes

By Zion Rufus  As marketing professionals continue to find themselves under increased...

FirstBank UK Adopts Bloomberg TOMS to optimize fixed income workflow

Bloomberg announced today that FirstBank UK Limited (FirstBank UK), the UK subsidiary...

NIMN panics over membership decline, plans phoney programmes to hoodwink public

Apparently worried over its dwindling membership and general disinterest of members...

From marketing strategies to cybersecurity, 2024 will witness crucial integration of AI across industries

By Zion Rufus  As we bid farewell to the whirlwind of AI disruptions that emerged...

Esosa Osagiede appointed Creative Director at Insight Publicis

By Zion Rufus  Reflecting her unwavering commitment to pushing creative boundaries,...

Cannes Lions 2024 announces exciting changes and opportunities

By Anietie Udoh The Cannes Lions International Festival of Creativity is gearing...