Author: Zion Rufus

Henry Ononiwu assumes role as Chief Marketing Officer at PHD Nigeria

Henry Ononiwu has been appointed as the Chief Marketing Officer of PHD Nigeria, bringing...

An Innoson perspective: Rethinking brand love in marketing strategy

By Zion Rufus  The allure of connecting with products on a personal level often...

Sergio Lopez-Ferrero, Global CEO of Production at Publicis Groupe, to Lead NYF’s 2024 Cutting Edge Executive Jury

New York Festivals Advertising Awards® proudly announces Sergio Lopez-Ferrero as...

Maureen Omi Ifada appointed Marketing Director at FrieslandCampina WAMCO

By Zion Rufus  Maureen Omi Ifada has been appointed as the new Marketing Director...

There’s an urgent need to address liquidity pressures in developing countries, World Bank cautions

By Amos Oladele The World Bank Group, one of the world's largest sources of funding...

Media and Entertainment Industry to surpass $1trillion valuation in 2024

By Zion Rufus  The media and entertainment industry are on track to achieve a groundbreaking...

Ideas Origin Media expands to the United Kingdom

As more black-owned businesses position themselves for global competitiveness, a...

Opinion overload threatens to eclipse impactful messaging, can IMC professionals cut through the noise?

By Zion Rufus Recently, Greg McKeown's quote got me thinking about how social...

Bukayo Ewuoso appointed head of business, marketing solutions at Pisi Mobile

By Zion Rufus  Pisi Mobile, a leading player in the mobile technology industry,...

C-suite executives to watch in Nigeria’s out-of-home advertising industry in 2024

By Felicia Nwosu Amid continued global uncertainty that trailed the out-gone year,...