Author: Zion Rufus

New York Advertising Awards unveils Genius 100 Inspiration Award

  New York Festivals International Advertising Awards, in partnership with...

WPP strike global advertising partnership with TikTok

  Global agency, WPP has announced a global partnership with video-sharing...

Leveraging the acceleration of in-game advertising in 2021

  By Zion Rufus To date, in-game advertising has been classified as a...

SAB resumes trading as South Africa lifts alcohol ban for the third time

  The South African Breweries (SAB) has announced the resumption of production,...

Unilever unveils New Lipton Immune Support blend

  Unilever has launched a new variant of its Lipton Tea brand— The New...

Global brewers partner online- retailers to promote responsible sale and delivery of alcohol online

  The world’s leading brewers across the beer, wine, and spirits categories...

Why brands need to focus on changes in consumer behavior post-pandemic

By Zion Rufus Some consumer trends have been globally accelerated as the Pandemic...

Improving your brand positioning strategy to increase brand equity

  By Zion Rufus Brand equity is the value a brand has in the market. It...

Digital marketing strategies and email marketing

  By Zion Rufus Digital dependence has grown superficially. Marketers...

Integrated marketing communications and effective brand strategy

By Zion Rufus Brand strategy connects customers to the business, deepens the brand...