Author: Zion Rufus

AB InBev signs new $10.1 billion Sustainability Linked Loan Revolving Credit Facility

  Anheuser-Busch InBev has signed a 10.1 billion USD Sustainability Linked...

AAAN partners Henley Africa to launch Ad Academy

  Association of Advertising Agencies of Nigeria (AAAN) in partnership with...

Nestlé to launch vegan KitKat variant, KitKat V

Nestlé has announced that the company would be launching the new vegan KitKat variant—KitKat...

AfDB signs US$668.1m loan agreement with Japan to build economic resilience in Africa

The African Development Bank Group (AFDB) has signed a loan of agreement of $668.1...

The new age of customer-centric brand marketing

  By Zion Rufus Brands across the globe are beginning to ditch the product-driven...

Publicis Groupe to boost B2B capabilities with Octopus acquisition

  Publicis Groupe has acquired Octopus Group, an integrated agency working...

In-person experience is never going out of style— Tolulope Medebem

By Zion Rufus   “In-person experience is never going out of style; humans...

COVID-19’s silver lining for education in Africa

  By Robert E. Hinson (PhD) & Abena Asomaning Antwi (PhD) This is...

Emergence of blended experience in experiential marketing

By Zion Rufus It is now a fact of history and a part of our lives that the...

Heineken restructures, trims global workforce by 10%

  Global brewer, Heineken will be trimming down its global workforce by 10%...