Author: Zion Rufus

Arden & Newton bags Gold award, more at Transform MEA Awards 2021

  Branding agency and marketing communications consultancy, Arden & Newton...

Over 50 speakers, partners converge for Campaign Connect 2021

  As preparations for the global virtual summit tagged 'Campaign Connect 2021'...

Google launches password-protection for web history, activity pages

Google has added a new feature that allows users to put a password on all their web...

LinkedIn rolls out new features for content boosting, event ads

LinkedIn has rolled out new features and tools aimed at helping marketers target...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...

Angelique Kidjo, Yvonne Chaka Chaka, others grace Africa Day Concert 2021

  Africa Day Concert 2021, the Pan-African virtual concert organized by MTV...

5 KPIs to measure the effectiveness of company strategies

Measuring the effectiveness of the strategies adopted and implemented by an organization...

Africa Employability Summit 1.0 to hold in June

The Africa Employability Summit designed to equip young African talents with the...

FMCG Companies defy consumers, ration quantity offerings in pack sizes

  By Zion Rufus   Despite continuous nose-dive in consumer purchasing...

Coca-Cola’s RESWAYE Project Ends With 159,000kg of Plastic Waste Recovered

The Recycling Scheme for Women and Youth Empowerment (RESWAYE), an environmental...