Author: Zion Rufus

Driving brand campaign success with Nigerian celebrities

By Seun Johnson Leveraging their millions of followers across social media platforms,...

Instilling creative excellence: How brands can build a culture of effectiveness with WARC and ANA’s ABE Framework

By Oluwaseyi Lawal WARC, the global authority on marketing effectiveness, and...

Experts share divergent views on how a consistent brand voice can be maintained

By Abimbola Mohammed Maintaining a consistent brand voice across all customer...

Zeneral Consulting strengthens ties with MARKETING EDGE in courtesy visit

By Felicia Nwosu In a move to solidify its business partnership and explore new...

Loeries lists 02 Academy, Lagos as education partner

02 Academy, Nigeria's leading brand and advertising communication school, is thrilled...

Fiona Gordon appointed Global CEO of Ogilvy’s Advertising, James Murphy as CEO of Ogilvy Group UK

By Zion Rufus Ogilvy has appointed Fiona Gordon as the Global CEO of Advertising,...

EDGE AWARDS: MARKETING EDGE Publication rebrands signature award for bold new identity

By Seun Johnson In a bold and decisive step that highlights its unwavering commitment...

Lontor launches advanced residential energy storage system in Nigeria

Lontor Nigeria (@lontorngr), a leading brand under Choice International Group, proudly...

Madison cautions against marketing mistakes with segmentation

By Felicia Nwosu Christopher Madison, CEO of Dentsu in New York City, has warned...

IAA applauds X3M Ideas for pioneering campaign to unite Africans in global advertising

The International Advertising Association (IAA) has taken to its LinkedIn page to...