Author: Zion Rufus

Media experts caution practitioners against fake news

By Felica Nwosu The power of the media they say is so influential in shaping the...

NSIA Insurance concludes Project Act Together, rolls out initiatives for 2022

By Zion Rufus Insurance services provider, NSIA Insurance has concluded its Project...

Riding on Lagos blue and red lines will be affordable— Sanwo-Olu

•Government  will continue to earn the trust of our people •Feasibility study,...

AAAN to hold AdCademy Masterclass for CEOs, senior executives in February

By Zion Rufus In collaboration with Henley Business School and AdCademy, Association...

Public relations has gone beyond press releases— Experts

By Zion Rufus For decades, press releases have been used to generate publicity...

Influx of quacks has become major challenge for our industry— Yomi Olaniwun

By Zion Rufus Bold Brand Buzz CEO, Yomi Olaniwun has identified the influx of...

2021 Strongest year ever for UK’s ad market

Record 26.4% growth put market value at an estimated £30bn last year, with advertising...

Digital advertising is the new TV advertising

By Zion Rufus  Summing up the dawn of the Internet of Things (IoT), continuous...

Topics, the journey to Google’s third party cookies replacement

By Zion Rufus Amidst the growing agitation for stronger user privacy and Internet...

Hakeem Akintunde honored with APCON Fellowship

By Zion Rufus Another well deserved honor has been bestowed on vastly experienced...