Author: Zion Rufus

MTN Public Offer oversubscription activates allocation of additional 86.25 million shares

MTN's public offer of 575 million units of shares in Nigeria has recorded an over-subscription...

Brands need to understand the metrics of reach — Experts

By Zion Rufus Experts in Nigeria’s marketing communications space have asserted...

Brands should be people centric, not customer centric — Ozone Mbanefo

By Zion Rufus CEO O2 Academy, Ozone Mbanefo has reemphasized the need for brands...

Media audience measurement: Why Brila is not on MPS

On January 19, 2022, Dr. Larry Izamoje was one of 63 people inducted as fellows...

Emeka Opara elevated as VP Airtel Africa

  Emeka Oparah, has been elevated as Vice President, Corporate Communications...

Lipton launches ‘Extra Strong’ variant for tea lovers

Global tea brand, Lipton, has launched an exciting new variant for tea lovers....

2022: Consumers will continue to rationalize expenditure— Kayode Oluwasona

By Felicia Nwosu Ad expert and Past President of the Association of Advertising...

Apple posts first fiscal quarter results, revenue hit 11% record high

Apple has released financial results for its fiscal 2022 first quarter ended December...

Nielsen’s measurement crisis intensifies, advertisers seek alternative

By Zion Rufus Data analytics giant Nielsen once again finds itself under intense...

FirstBank’s SMEConnect Portal could be the differentiator for SMEs in Nigeria

Over a hundred years since banks came into Nigeria, services rendered to small and...