Author: Zion Rufus

ViacomCBS rebrands as Paramount, reveals international expansion plans

Mass media and entertainment conglomerate, ViacomCBS is bringing together its vast...

Tobi Adekunle joins Eskimi as Marketing Manager

Global programmatic advertising platform in Africa, Eskimi has appointed digital...

There’s a line between value proposition and brand positioning- Dolapo Otegbayi

By Zion Rufus As businesses continue to face stiff competition while they fight...

MTN Nigeria appoints Emamoke as GM, Brand and Communication

MTN Nigeria has appointed marketing and strategy expert, Emamoke Ogoro to lead as...

Adenike Adebola, others to lead 4th Boardroom Webinar Series

Marketing and Innovation Director of Guinness Nigeria, Adenike Adebola and a host...

Blended experience is here to stay

By Zion Rufus It is now a fact of history and a part of our lives that the Coronavirus...

Brands leverage St. Valentine’s Day celebration to deepen market penetration

By Felicia Nwosu With the aim to sustain the spirit of the valentine celebrations,...

How to shape customer relationships in the new age of experience

Customers now are so different from those even a few years ago, with more technology...

The Lunch Hour, Olu Akanmu, President, OPay-Nigeria

Olu Akanmu is a Pharmacy graduate of the University of Ife (now Obafemi Awolowo University)....

Journalists appeal to Abiodun over threat to lives at Arepo Estate

Residents of Journalists Estate Phase One Arepo, Ogun State have appealed to the...