Author: Zion Rufus

Existing ad agency model in Nigeria has to change- Ozekhome

By Zion Rufus  Largely due to digital transformation and “changing” times,...

Jumia kicks off Brand Festival to promote authentic brands

Jumia, the leading pan-African e-commerce platform, has commenced its annual ‘brand...

No industry where digital cannot be transformational tool – Adedeji

By Zion Rufus Aided by advancement in technology which has a  profound effect...

Global programmatic advertising market to reach $18.42 billion

By Zion Rufus The global programmatic advertising market which hit $7.38 billion...

Lipton celebrates TeawithTay podcast, confirms partnership for Season 2

Lipton, a global brand and leader of the Nigerian tea market, has confirmed its...

TERAWORK concludes maiden edition of BeyondWork

Online freelance marketplace TERAWORK has concluded the maiden edition of #BeyondWork,...

Akin Ogunbiyi@ 60: Milestones of a great icon

By Zion Rufus In many respects, sixty years is a milestone worthy of celebration...

All marketing is experiential- Adefila

By Zion Rufus Every marketing activity and especially, marketing communications...

Adspots Digital Solutions launches ad space buying platform

Adspots Digital Solutions has announced the launch of an advertising space buying...

LIA closes for entries today, no further deadline extensions

Entries for the 2022 edition of the London International Awards will be closing today. According...