Author: Zion Rufus

What does 2023 hold for marketing communications?

By Zion Rufus 2023 has already been themed “the challenging year for businesses”...

Risk of global recession hits 98%, Nigeria’s economy deteriorates

By Zion Rufus For months going into 2022, global economy analysts had warned of...

ARCON, HASG, others gear up for 2nd National Advertising Conference

By Oghale Mafuru Preparations are underway for the 2nd edition of the National...

Nigeria Service Excellence Awards announces new date

Following close consultation with key stakeholders of the global service excellence...

MARKETING EDGE partners Lagos NIPR on 7th Digital PR Summit

In promotion of shared vision and set values, Nigeria’s leading Brands and Marketing...

Is Shrinkflation the new global endemic?

By Zion Rufus Have you noticed smaller rationing in the packaging of your favorite...

LAIF Awards to host 17th edition in November

The 17th edition of the Lagos Advertising and Ideas Festival (LAIF) tagged ‘All...

10 biggest threats to the future of advertising agencies in Nigeria

By Zion Rufus Evolution of social media and the internet as we know it has transformed...

Survival of Nigeria’s ad industry now depends on creativity

By Zion Rufus There is now an urgent need for agencies in Nigeria’s  marketing...

Analysts project global recession, stock market crash by 40%

By Zion Rufus In the midst of heightened Inflation which have doubled in 37 of...