Author: Zion Rufus

Currency depreciation drives up food, fuel prices

By Zion Rufus  Evident from the fuel scarcity plaguing major cities in Nigeria,...

Marketing lessons to adopt from Red Bull founder, Mateschitz

By Zion Rufus One thing that stood out for Dietrich Mateschitz was that he knew...

Free eSIM offer: Another market beater from Smile

Pioneer 4G LTE broadband service provider Smile Nigeria has introduced FREE eSIM...

Nigeria’s international image problem plummet to worst in October

By Zion Rufus From the consequent political fragility to severe macroeconomic...

CBN to circulate new series of banknotes effective December 2022

By Zion Rufus CBN Governor, Godwin Emefiele has announced the finalised arrangements...

‘Fall from grace’, as brands cut ties with West

By Zion Rufus  Before the end of today, American rapper and designer Kanye “Ye”...

Aspira launches Viva Bubbles of Joy Campaign

ASPIRA Nigeria, one of the leading manufacturers of premium household products and...

FirstBank boosts business operations of customers with bouquet of retail product offerings

First Bank of Nigeria Limited has announced its variety of retail products specifically...

Key marketing takeaways from Anikúlápó

By Zion Rufus Set in the age of the old Oyo empire and projected through the journey...

Airtel unveils The Voice Africa with 14 African countries, $100,000 prize

By Zion Rufus 14 African countries, Seychelles, Nigeria, Zambia, Tanzania, Kenya,...