Author: Tunde

Sanwo-Olu extols sports impact on Lagos brand equity

By Oghale Mafuru   The Governor of Lagos State, Babajide Sanwo-Olu has...

Experts bemoan adulterated PMS’ impact on national brand perception

By Oghale Mafuru Coming on the heels of the current economic and social crisis...

MARKETING EDGE on TV hosts Dr. Akin Ogunbiyi on TVC News, DStv channel 418 on Wednesday @ 12:30pm

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Rebranding is the best PR for political parties ahead of 2023 elections-Obinna Inogbo

By Oghale Mafuru As the upbeat to the 2023 general elections gathers momentum,...

MARKETING EGDE on TV hosts Steve Babaeko tomorrow on TVC News DStv Channel 418 at 12:30pm

By Oghale Mafuru Foremost brand-focused, marketing, and advertising television...

Ad spend on digital marketing is reversing- Oti Ukubeyinje

By Oghale Mafuru The President of the Association of Digital Marketing Professionals,...

Is the media appropriately addressing issues in Nigerian politics?

  By Elizabeth Olagunju As the 2023 elections loom, different electoral activities...

Digitisation heralds shift in consumer lifestyle- Experts

By Oghale Mafuru A comprehensive consumer data analysis across all touchpoints...

New York Times adds Wordle to game portfolio

The New York Times has announced the acquisition of yet another word game, the Wordle....