Author: Ralph Tathagata

Google launches Meridian to help marketers and data scientists

By Ralph Tathagata To help them measure the effectiveness of their efforts, Google...

Guinness Nigeria appoints Prof. Ajogwu as Board Chair

By Seun Johnson Guinness Nigeria Plc has announced the appointment of Professor...

Humanised communication is the future of marketing – Adediran

By Abimbola Mohammed As the media landscape continues to evolve, brands must adapt...

Nigeria’s gaming market to hit $2.5b as expert unveils key growth trends

By Seun Johnson The Nigerian gaming market is projected to reach 2.5 billion dollars...

Pandora consolidates media business to Dentsu

By Abimbola Mohammed Pandora, the renowned jewelry brand, has expanded its long-standing...

How Nigerian brands are combining innovation, cultural identity to drive demand

By Seun Johnson Nigeria’s greatest treasure lies in its kaleidoscope of cultures...

Maximizing audience engagement with digital rebranding tactics

By Seun Johnson Rebranding is more than changing brand's logos, tagline or colour...

FAAN MD clarifies N580bn runway upgrade estimate, emphasizes safety of Nigerians

In response to public criticisms and the need to put the record straight, Mrs Olubunmi...

Ledrop Group appoints Emeh as senior brand manager for Glenfiddich, Luc Belaire

By Abimbola Mohammed Ledrop Group, manufacturer of Glenfiddich, William Grant...

Nigeria partners with WIOCC to boost telecoms sector

By Seun Johnson The federal government of Nigeria has initiated a partnership...