Author: Ralph Tathagata

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

By Abimbola Mohammed Influencer marketing has become an indispensable tool in...

3 Nigerian brands stepping into the Super Bowl Playbook 2025

By Seun Johnson Since January 15, 1967, when the first match was played in front...

Leveraging consumer feedback to shape brand future

By Seun Johnson To build a meaningful future and make a significant impact in...

CMC CONNECT LLP unveils “INFUSION: Growth 2025″

CMC CONNECT LLP, Nigeria’s premier perception consulting firm and leader in the...

Meta to limit access to AI systems it considers too risky

By Ralph Tathagata Meta said it will limit internal access to Artificial General...

Elon Musk’s X platform escalates legal battle against major advertisers

By Abimbola Mohammed Elon Musk's social media platform, X, has intensified its...

AdMoni solidifies position as Nigeria’s digital advertising market leader

Leveraging various digital channels like social media, search engines, and targeted...

Building trust, authentic connections isn’t sprint; it’s a marathon – Israel-Ayide

By Abimbola Mohammed In a world where quick wins and measurable outcomes are increasingly...

Omnicom-IPG Merger: Wren taps Krakowsky as Co-president

By Seun Johnson As Omnicom and Interpublic Group (IPG) move closer to finalizing...

Sustain inflation control measures, World Bank urges CBN

By Taiwo Osho The World Bank Group has advised the Central Bank of Nigeria (CBN)...