Author: Ralph Tathagata

Elon Musk’s X platform escalates legal battle against major advertisers

By Abimbola Mohammed Elon Musk's social media platform, X, has intensified its...

AdMoni solidifies position as Nigeria’s digital advertising market leader

Leveraging various digital channels like social media, search engines, and targeted...

Building trust, authentic connections isn’t sprint; it’s a marathon – Israel-Ayide

By Abimbola Mohammed In a world where quick wins and measurable outcomes are increasingly...

Omnicom-IPG Merger: Wren taps Krakowsky as Co-president

By Seun Johnson As Omnicom and Interpublic Group (IPG) move closer to finalizing...

Sustain inflation control measures, World Bank urges CBN

By Taiwo Osho The World Bank Group has advised the Central Bank of Nigeria (CBN)...

Google launches Meridian to help marketers and data scientists

By Ralph Tathagata To help them measure the effectiveness of their efforts, Google...

Guinness Nigeria appoints Prof. Ajogwu as Board Chair

By Seun Johnson Guinness Nigeria Plc has announced the appointment of Professor...

Humanised communication is the future of marketing – Adediran

By Abimbola Mohammed As the media landscape continues to evolve, brands must adapt...

Nigeria’s gaming market to hit $2.5b as expert unveils key growth trends

By Seun Johnson The Nigerian gaming market is projected to reach 2.5 billion dollars...

Pandora consolidates media business to Dentsu

By Abimbola Mohammed Pandora, the renowned jewelry brand, has expanded its long-standing...