Author: Ralph Tathagata

PepsiCo is building an in-house media and data team to shape its adtech agenda

Global -- PepsiCo is in the process of building out an in-house team dedicated to...

AAAN rebrands, announces plans to start Advertising Academy

In a bid to reposition the association and open it up for better business exploits,...

APCON reconstitutes key officials, raises personnel

The Advertising Practitioners Council of Nigeria, APCON, has redeployed key officials...

OMD, Publicis, Carat set to battle for Disney’s $1+ Billion global media business

Foreign News -- Disney will soon begin a closed review of its entire global media...

Meet Marketing Edge Award Jurors

Juror Member -- Chief Chuddy Oduenyi, Chief Executive Officer of Compact Communications...

Pan Atlantic University commences MSc in film production to drive Nollywood growth

The School of Media and Communication, SMC, Pan Atlantic University, PAU, has introduced...

Stanbic IBTC: 30 years of moving its clientele forward in Nigeria

Stanbic IBTC Holdings Plc, a member of Standard Bank Group, is a full service financial...

Nigerian Breweries’ ad/sales promo spend hit 5 year high

Despite the challenging macroeconomic environment in 2018, Nigerian Breweries Plc,...

Experts task FG on AIS intervention fund

Aviation experts under the aegis of the Aeronautical Information Service, AIS, have...

Access Bank tops media share of voice rating

Access Bank, one of Nigeria’s leading financial brands, has recorded the highest...