Author: Ralph Tathagata

Why influence — not influencers — should matter most to marketers

A series of posts can only get you so far By Sharb Farjami You don’t need...

Chicken Republic will mark 2019 Children’s Day with “Kids Say the Most Hilarious Things” campaign

Nigeria’s leading fast food Brand, Chicken Republic, has launched a CSR campaign,...

9mobile introduces WhatsApp Customer Care

In further demonstration of its commitment to its customers and to enable them have...

NIMN set to kick-start mentorship programme

The National Institute of Marketing of Nigeria, NIMN, is set to begin its mentorship...

Media Worth implores the court to dismiss JC Decaux‘s preliminary objection to N1bn suit

A Nigerian outdoor advertising firm, Media Worth has asked a Federal High Court sitting...

BHM Lead Consultants to participate at DMWF in London

Black House Media, BHM, a PR agency, will be attending the 2019 Digital Marketing...

FG appoints Captain Yadudu as new MD of FAAN

President Muhammadu Buhari, has approved the appointment of Captain Rabiu Hamisu...

Amazon is the most valuable global retail brand

Global -- The second annual BrandZ Top 75 Most Valuable Global Retail Brands ranking...

How to give your marketing full-funnel power

Lead generation has eclipsed the importance of brand building in B2B. It’s time...

Glo introduces Repackaged Caller Ring Back Tunes

Globacom has launched its newly repackaged Glo Caller Ring Back Tunes to excite its...