Author: Ralph Tathagata

Meet Marketing Edge Summit Panelist

KAYODE EBATAMEHI An accomplished professional and business leader, Kayode Ebatamehi...

PR must evolve to remain relevant, says Ajene-Ayere

She leads arguably one of Nigeria’s biggest PR agencies, but Uche Ajene-Ayere,...

MIPAN holds 2019 Patrons’ Day, advocates networking

The Media Independent Practitioners Association of Nigeria (MIPAN) has held its 2019...

OAAN holds AGM to reposition and set new agenda for industry

The need for strategic repositioning of the Out-Of-Home industry in Nigeria will...

Ikeja Electric set to withdraw services from hostile communities

In a quest to protect the safety of its field staff across its network areas, Ikeja...

Hennessy holds off competition to retain market leadership in cognac category

What began as a royal order in 1818 for Hennessy group to prepare a VSOP (Very Superior...

Declining GDP: Recession looms amid poor consumer purchasing power, say IMC Experts

Stakeholders in the Integrated Marketing Communications, IMC, have expressed fear...

Breaking through the binge: How TV ads drive show discovery

Today’s advertisers and content providers must navigate a rapidly expanding entertainment...

Three Winners Emerge at Three Crowns Mother’s Day Celebration

Three Nigerian mothers have emerged winners at the Three Crowns Mother’s Day celebration...

Berger Paints repositions to boost global competitiveness

Berger Paints Nigeria Plc, a leading paints and allied coating products manufacturer,...