Author: Ralph Tathagata

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...

Former NIMN President decries poor output of marketers in Nigeria

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...

Why PR remains the weakest link in Nigeria’s IMC mix

By DANIEL ETEGHE Despite the fact that modern Public Relations practice is about...

Primedia unveils South Africa’s largest airport roadside digital billboard

With over 1,000 square metres of roadside digital display already, Primedia Outdoor,...

Cannes Lions starts on Monday

Cannes Lions, the world’s largest festival dedicated to world-class creativity,...

GOtv Boxing Night 19 holds in Lagos

The 19th edition of GOtv Boxing Night (GOtv Boxing Night 19) will hold at the Indoor...

Opera releases ‘State of Mobile Web Report’ for Africa

Opera releases 'State of Mobile Web Report' for Africa Opera has released its...

Unilever launches online store on Jumia

Unilever has launched its online store on Jumia dubbed the 'Everyday Essentials Store'....

Pepsico appoints new Global Chief Commercial Officer

Ram Krishnan has been named Global Chief Commercial Officer at PepsiCo, Inc. Mr....

Shell seeks stakeholders’ support to curb oil pipeline vandalism 

Shell Nigeria has called for stakeholders’ concerted efforts to curb the incessant...