Author: Ralph Tathagata

Meet Marketing Edge Panelist

Felix King Eiremiokhae is popularly referred to as Nigeria’s king of experiential...

Instagram launches new data-saving features for users

Starting today, Instagram is launching a new feature designed to help users continue...

Osagie Alonge is leaving Pulse Africa, after five years

Journalist and media executive, Osagie Alonge, has announced he’s leaving his job...

Syinix signs Ahmed Musa as Brand Ambassador

Syinix Limited has announced the famous Nigerian football player, Ahmed Musa, as...

IMC experts task APCON on 120 days new payment policy by advertisers

Practitioners in the Integrated Marketing Communications industry (IMC) have tasked...

Making the marketing case for sport sponsorship

As traditional marketing limps, I have been thinking a lot about the challenges facing...

How to effectively pitch your marketing idea

So, you've had a flash of brilliance. You've come up with an incredible idea for...

New Eko Innovation Centre debuts

The new Eko Innovation Centre has been launched in Lagos. The primary objective was...

How Nigeria’s Star Beer survived a checkered seventy years

Imagine your life as a huge Olympic sport of hurdle jumping at 70. Imagine yourself...

Oando staff barred from work as police storm head office

Staff members of Oando Plc have been forced to stay away from work as policemen stormed...