Author: Ralph Tathagata

PR lacks personal touch in the digital age –Experts

Experts in Nigeria’s Integrated Marketing Communications industry have decried...

Airtel Africa eyes £3.6bn valuation in London IPO

Airtel Africa is targeting a valuation of up to £3.6bn as it pushes ahead with a...

Huawei braces for phone sales drop of up to 60 million overseas

Huawei Technologies Co. is preparing for a drop in international smartphone shipments...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...

Former NIMN President decries poor output of marketers in Nigeria

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...

Why PR remains the weakest link in Nigeria’s IMC mix

By DANIEL ETEGHE Despite the fact that modern Public Relations practice is about...

Primedia unveils South Africa’s largest airport roadside digital billboard

With over 1,000 square metres of roadside digital display already, Primedia Outdoor,...

Cannes Lions starts on Monday

Cannes Lions, the world’s largest festival dedicated to world-class creativity,...

GOtv Boxing Night 19 holds in Lagos

The 19th edition of GOtv Boxing Night (GOtv Boxing Night 19) will hold at the Indoor...