Author: Ralph Tathagata

Diageo slows new product launch rate as it reaches ‘peak innovation’

Diageo has a a three-pronged innovation strategy that aims to recruit new drinkers,...

The reasons why consumers give to charity

New research sheds light on which charities consumers are most likely to donate to,...

Embedding the culture of design thinking

There is little doubt that technology has fundamentally shifted enterprise goalposts...

Eat’n’Go partners Slum2School Africa to educate 1000 out of school children

Fast growing restaurant group, Eat‘n’Go Limited has partnered with Slum2School...

Shell wins 2019 Nigeria Oil and Gas Excellence Award

Shell Companies in Nigeria on Wednesday won the coveted Excellence Award at the Nigeria...

Samsung to leverage content, strategic partnership for growth

Samsung Electronics yesterday said it will leverage exciting content and service...

Engage consumers with smaller ideas or patterns, Prof. Ogbechie tells brand owners

Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...

N5b worth of MediaCell: Disagreement between BON and ADVAN stall implementation of project – MediaReachOMD Boss

The Business Unit Director, MediaReachOMD, Promise Oduh, has lamented over the inability...

Marketing Edge Award: Indigo emerges Outstanding PR Agency of the Year

Integrated Indigo Limited, one of Nigeria’s leading Public Relations and Event...

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...