Author: Ralph Tathagata

Digital agency no longer a luxury but a necessity

Our world has digitised. We have become dependent on our digital devices. Businesses...

Dangote introduces new campaign on CNN, set to tell the Group’s story

A new branded content campaign on CNN TV, digital and social media platforms, showcases...

Talent is never single malt

Talent is one of those words like the word, creativity. Everybody nods and agrees...

LIA announces extension for 2019 entries until 15th July

The London International Awards (LIA) has said that it is still accepting entries...

Why brands should not expect to grow market share in just one year

Brands can drive growth momentum by being ‘meaningfully different’, but very...

Tony Agenmonmen honoured at Marketing Edge Awards

L - R Emmanuel Ajufo, President of OAAN, Tony Agenmonmen, fnimn, President and Chairman...

Promasidor launches new promo to drive engagement with youth market

Promasidor Nigeria Limited has partnered with Supa Strikas to reward consumers in...

Marketing Edge Summit: Avenue to learn and be grounded in IMC industry – Experts

Experts in the Integrated Marketing Communications industry have unanimously applauded...

Top 5 ways to market your event on a shoestring

When it comes to pulling off a successful event, it goes without saying that you...

Pepsi plans to test out selling water in cans

PepsiCo Inc., facing an industrywide backlash against plastic, will experiment with...