Author: Ralph Tathagata

Embedding the culture of design thinking

There is little doubt that technology has fundamentally shifted enterprise goalposts...

Eat’n’Go partners Slum2School Africa to educate 1000 out of school children

Fast growing restaurant group, Eat‘n’Go Limited has partnered with Slum2School...

Shell wins 2019 Nigeria Oil and Gas Excellence Award

Shell Companies in Nigeria on Wednesday won the coveted Excellence Award at the Nigeria...

Samsung to leverage content, strategic partnership for growth

Samsung Electronics yesterday said it will leverage exciting content and service...

Engage consumers with smaller ideas or patterns, Prof. Ogbechie tells brand owners

Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...

N5b worth of MediaCell: Disagreement between BON and ADVAN stall implementation of project – MediaReachOMD Boss

The Business Unit Director, MediaReachOMD, Promise Oduh, has lamented over the inability...

Marketing Edge Award: Indigo emerges Outstanding PR Agency of the Year

Integrated Indigo Limited, one of Nigeria’s leading Public Relations and Event...

Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies...

Chivita 100% wins Outstanding Fruit Juice Brand of the Year Award

For the second year running, Chivita 100% has won the highly coveted Outstanding...

Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend...