Author: Ralph Tathagata

Experts disagree over pitch process in Nigeria’s IMC industry

Practitioners in the nation's Integrated Marketing Communications industry have expressed...

Nigeria’s inflation rate drops to 11.22%, lowest in 11 months

The Consumer Price Index (CPI), which measures inflation, declined to 11.22 per cent...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...

Adron Homes set for West African expansion

The Group Managing Director of Adron Homes and Properties Limited, Dr Adetola Emmanuel...

Nigerians spent N3bn in cinemas in H1 2019 —Report

Nigerians spent nearly 3, 124, 026, 959 billion Naira to watch box office movies...

Huawei launches Y9 Prime, targets Nigeria’s youth market

The Huawei Consumer Business Group has launched the latest of its Y Series smartphones...

APCON set to partner IAA on global advertising standards

The Advertising Practitioners Council of Nigeria (APCON) has embarked on a strategic...

Entrepreneurial success comes with ideas that create value, says Udeme Ufot

The Group Managing Director of SO&U, Udeme Ufot, has declared that the biggest...

Keskese tops 2019 EXMAN Awards with Grand Prix

Leading experiential marketing agency, Keskese Limited has topped the 2019 EXMAN...

Data-driven marketing and advertising; and how to harness new customer data

We sit meetings with heads of different departments to plan the next marketing and...