Author: Ralph Tathagata

Ikpoki, Thorpe, Olubodun urge experiential marketers to extend their offer to CEOs, SMEs

The experiential marketing practitioners in Nigeria under the aegis of Experiential...

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of technologies...

PRCAN blames “quacks” over failures in FG’s communications policy

Public Relations Consultants Association of Nigeria (PRCAN) has risen in strong criticism...

Industrialist tasks FG on automobiles import regime

A renowned industrialist, Chief Cosmas Maduka has advised the Federal Government...

Zenith Bank fortifies customer engagement with 2019 ‘Style by Zenith’

Unwavering in its quest to add value and keep the fire of customer engagement burning,...

GTBank holds 9th Annual Autism Conference

For the ninth year in a row, Africa’s foremost financial institution, Guaranty...

Amazon beats Google in online product search

When thinking 'search', you'd be forgiven for assuming that Google leads the pack....

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

OAAN advocates joint industry action on APCON Council

The Outdoor Advertising Association of Nigeria (OAAN) has called for a joint action...

Change of guard at Prima Garnet as Yetunde Adesina is named Managing Director/CEO

...Lolu Akinwunmi now Group CEO A slight reshuffling has taken place at Prima...