Author: Ralph Tathagata

Universal McCaan boss tasks multinationals over agencies’ remuneration

Associate Director, Business Development, Planning and Control at Universal McCaan,...

UBA partners LCCI for 2019 Lagos International Trade Fair

The United Bank for Africa (UBA) Plc, and the Lagos Chamber of Commerce and Industry...

LASAA suspends Pro-Vision Media’s licence over indecent advertisement

The Lagos State Government has suspended the licence of an advertising firm, Pro-vision...

Marketing is an incredible discipline, says Facebook’s advertising chief

Facebook’s advertising chief, David Fischer believes the skills needed to succeed...

Fidelity Bank introduces Open Banking

Fidelity Bank Plc has signed a memorandum of understanding with the Open Technology...

Advertising Week Africa draws global thought leaders to Johannesburg

Advertising Week Africa, the very first African edition of the world’s premier...

Nigeria’s IMC operatives dismiss threat of consulting firms’ incursion into advertising

Agency operatives across Nigeria’s Integrated Marketing Communications (IMC) industry...

New Zealand diary giant set for expansion into Nigeria, 35 other African markets

The Nigerian dairy segment has, in recent times, become the beautiful bride that...

Why it’s time to reinvent the marketing function

It should come as no surprise that some of the world’s most successful companies...

Publicis Media Starcom wins Novartis’ global media review

Pharmaceutical giant Novartis has selected incumbent Starcom as its global media...