Author: Ralph Tathagata

IMC expert urges FG to support SME’s growth through advertising

An Integrated Marketing Communications Industry expert, Kingsley Omo Abumene, MD/CEO,...

How to produce a marketing video for a brand

As a film and TV creative professional, I've picked up a few tricks on how to make...

Malta Guinness wins continental award to affirm market leadership

Leading premium malt drink, Malta Guinness, from the stable of Guinness Nigeria Plc,...

Soulcomms COO, Mojisola Saka appointed Co-Chair Media and Publicity for NESG summit

The Nigerian Economic Summit Group has announced the appointment of Mojisola Saka...

Global cinema advertising is second-fastest growing ad medium of 2019 – WARC

Early forecasts by marketing intelligence service Warc places global cinema advertising...

VAT increases by 17% to N312bn in Q2’19 – NBS

The revenue generated from Value Added Tax (VAT) in the second quarter of 2019 (Q2’19)...

Two new directors join the board of Zenith Bank

The Board of Directors of Zenith Bank Plc has announced the appointment of Henry...

IMC stakeholders must take a definitive stand on debt management – Beam Media boss

An out -of-home adverting specialist, Kingsley Omo Abumene has advised stakeholders...

Expert decries “over regulation” of Nigeria’s outdoor sector

An Integrated Marketing Communications industry expert, Ugochukwu Oborgu has criticised...

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be) as...