Author: Ralph Tathagata

De-emphasise on multinationals, focus on local companies, says Medebem

Business operators across Nigeria’s Integrated Marketing Communications industry...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and you publish...

Cadbury Bournvita trains 50 children at tech bootcamp

Cadbury Bournvita, in collaboration with Edusko Africa and Techeduhub, organised...

Daar Communications grows revenue from N3.71bn in 2017 to N4.63bn in the 2018 financial period

Daar Communications Plc has grown its revenue from N3.71billion 2017 to N4.63billion...

Tiger Beer unveils new sleek can

Tiger Beer has just unveiled its all-new 33cl Sleek Can at an exclusive event at...

Publicis Africa appoints pioneer Odette Van der Haar as MD

Publicis Africa has announced that industry heavyweight Odette van der Haar will...

13 Niger Delta indigenes win SPDC scholarship to UK varsities

Thirteen indigenes of Niger Delta States of Bayelsa, Delta, Imo and Rivers have won...

Sanwo-Olu tasks manufacturers on use of recyclable materials

Lagos State Governor, Babajide Sanwo-Olu has called on manufacturing companies operating...

What’s your brand body language?

In 1971 “Silent Messages” by Albert Mehrabian was published creating one of the...

The customer, vendor, and agency equilateral triangle

It’s all about relationships, trust, and open channels of communication. A collaborative...