Author: Ralph Tathagata

Admen must invest in research, data, says Lere Awokoya

Aduralere Awokoya, a quintessential adman and Director at Tripple A Outdoor Limited,...

Omnicom’s BBDO retains Imperial Tobacco for global advertising

Omnicom’s BBDO has retained the global advertising account of British cigarette...

How future-proofed are you?

The ability to switch between different disciplines and multiple arenas fluently,...

AAAN 46th AGM in photo

L – R: Outdoor Advertising Association of Nigeria President, Mr. Emmanuel Ajufo...

Coca-Cola uses new campaign to encourage consumers to recycle

Coca-Cola is launching a marketing campaign that aims to remind people its bottles...

TECNO rewards excellence, sponsors university students

TECNO Nigeria, one of the leading smartphone manufacturing firms, said it would sponsor...

Why providing pleasant calling experience helps your bottom line

It has been said that customer service call centres are comprised of company representatives...

Jumia partners top brands to open online store

Jumia has unveiled an online store in partnership with other top brands in Lagos. Speaking...

Access Bank, others, launch Global Banking Principles

Access Bank Plc has launched the Global Principles for Responsible Banking. The bank...

IMC expert advocates uniform credit system to tackle industry debts

An integrated marketing communications industry expert, Izuchukwu Arinze, has advocated...