According to Warc, television still has a stronghold on advertising investment for...
More than half (54%) of chief marketing officers believe premium digital media delivers...
Seven-Up Bottling Company (SBC) recently launched Lipton Ice Tea on Big Brother Naija...
President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odibgo,...
StarTimes, one of Nigeria's leading pay TV providers, has introduced a new channel...
In its quest for pan African expansion, Lori, a Kenyan e-Logistics company has concluded...
Alexander Goma, former Managing Director of PZ Cussons Consumer SBU and Executive...
MediaReach OMD Ghana has won the multi-billion dollar FrieslandCampina Wamco media...
Central Bank of Nigeria (CBN) half-year e-payment figures have shown that Electronic...
Experiential marketing connects with customers to create an exciting "first" experience...
