Author: Ralph Tathagata

Consolidation may not work out well in Nigeria’s IMC sector, says Osunsoko

An Integrated Marketing Communications Industry practitioner (IMC), Sam Osunsoko,...

We aim to tackle the digital challenge through capacity building, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

3 things every marketing agency needs before going global

Though marketing and advertising have absolutely evolved over the last few decades,...

Hollandia Evap Milk picks Mercy Johnson as brand ambassador

Hollandia Evap Milk, Nigeria’s leading evaporated milk brand from the stable of...

Gemona West advocates partnership in Nigeria’s interior design industry

The interior designs industry in Nigeria must brace up to the need for collaboration...

Dell introduces PowerProtect DD Series to increase customer cyber resiliency

Dell Technologies is introducing PowerProtect DD Series Appliances, the next- generation...

DigifyPro promises to train more Nigerian youths on digital marketing, analytics

DigifyPro, an initiative of DigifyNG, a subsidiary of Digify Africa, has reiterated...

How to succeed in the new media landscape

What does it take to flourish in the fast-changing advertising ecosystem? Using the...

UBA Foundation commences 9th edition of its National Essay Competition

UBA Foundation, the corporate social responsibility arm of the United Bank for Africa...

Canon unveils 2nd edition of ‘Canon Discovery Week’ to deepen customer engagement

In a bid to deepen consumer engagement, reward customer loyalty and unveil new products...