Author: Ralph Tathagata

LinkedIn unveils its first TV ad campaign on job search

LinkedIn has introduced its first UK TV advert featuring real members on the platform...

AMEC holds 6th annual Measurement Month, seeks to educate IMC practitioners on latest best-practices

The International Association for the Measurement and Evaluation of Communication...

FirstBank breaks centenary record in sports sponsorship, undertakes to go another century

Sponsorship is an element of the integrated marketing communication mix which is...

UK advertising spend hits £6.0bn for Q2 2019

UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising's...

Cannes Lions unveils 2020 Festival, reveals content agenda on industry-driven themes

Cannes Lions launches the 2020 Festival by announcing the Content Agenda themes,...

Johnnie Walker master blender bags OBE medal as the brand keeps walking

“The whole world steps aside for the man who knows where he’s going. Johnnie...

The expiration of data bundles in Nigeria

The news is that Kenya’s leading telecom company has abolished expiration date...

Why consultancies are snatching creative talents

The hunt for creative talents has become a global issue. As the needs exceed the...

Why Nigeria’s creative agencies fizzle out with their founders

The risks faced by creative agencies that tie founders’ and owners’ life and...

Ripples over Nigeria’s beer market leadership

In market economies, beer is included in the basket of goods the government uses...