LinkedIn has introduced its first UK TV advert featuring real members on the platform...
The International Association for the Measurement and Evaluation of Communication...
Sponsorship is an element of the integrated marketing communication mix which is...
UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising's...
Cannes Lions launches the 2020 Festival by announcing the Content Agenda themes,...
“The whole world steps aside for the man who knows where he’s going. Johnnie...
The news is that Kenya’s leading telecom company has abolished expiration date...
The hunt for creative talents has become a global issue. As the needs exceed the...
The risks faced by creative agencies that tie founders’ and owners’ life and...
In market economies, beer is included in the basket of goods the government uses...