Author: Ralph Tathagata

Cannes opens entries for 2020 guest speakers

 Poised to bring industry’s most important issues to life with talks, debates...

How AB InBev lost $20billion in market value

As a beer giant with thriving brands around the world, Anheuser-Busch InBev (AB InBev)...

Print ad revenue down by 7%, digital up by 5% in 2018, says global report

The World Association of Newspapers and News Publishers (Wan-Ifra) recently released...

Telecom operators react as FG mandates NCC to cut data cost

Following the recent instruction by the Nigerian government that telecommunication...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little sense...

Pepsi proffers unique scratch-cards campaign

Pepsi wants consumers to gift cash profusely to their friends, family and causes...

Cannes Lions announces €279,000 distribution of SDG Lions proceeds

Cannes Lions has announced that the funds generated from entries in the Sustainable...

Golden Penny sponsors couple on trip to Dubai

Golden Penny, a brand on the stable of Floor Mills Nigeria (FMN) Plc has announced...

Nollywood solicits Bollywood’s technology to boost brand equity

Nigerian government has asked India to support its film industry (Nollywood) with...

Technology doesn’t elevate agency culture, people do

Exponentially competitive markets and continuously evolving environment does not...