Author: Ralph Tathagata

FirstGem 3rd anniversary conference holds, empowers more women

Photo caption – L – R: Deputy Managing Director, FirstBank, Mr. Gbenga Shobo;...

How marketers can navigate the new age of the internet

The promise of the internet has, arguably, not yet been fully realised. You tend...

Search advertising will rise 9.6% to $135.9bn, says global ad report

In a new report released by Warc it is revealed that investment in search advertising...

Coco-Cola launches biggest ever Christmas campaign to drive consumer engagement

Coca-Cola’s ‘Holidays Are Coming’ ad has made its return, backed by the biggest...

Stakeholders applaud Plural Media, Marketing Edge initiative on digital news offering

Key Industry players, operators and gladiators have applauded the recent partnership...

MasterCard, national identity card and the rubbishing of a mega brand

When a firm is exposed to corruption, then it is also exposed to massive damage to...

Advertising Week Africa holds in 1st half of 2020

Advertising week, the world’s largest annual gathering of advertising, creative,...

The power of nostalgia for building brands

Nostalgia has always been a powerful force in marketing and its potency doesn’t...

TV content future will be shaped by OTT, says John Ugbe

Over the top television (OTT) has disrupted the way we experience content: visually,...

Tetra Pak launches first traceable F&B packaging using plant-based polymers

Tetra Pak, together with its supplier Braskem, has become the first company in the...