Author: Ralph Tathagata

Aimart Realtors consolidates brand identity for growth, set to unveil new logo

Nigeria's premium real estate company, Aimart Realtors is poised to consolidate its...

Managing reputation is Africa’s biggest challenge, says Badejo-Okunsanya

President of the African Public Relations Association (APRA), Yomi Badejo Okusanya,...

Shell honoured with PETAN’s Industry Achievements Award

Shell companies recently won the Industry Achievement Award at the 2019 awards night...

Registered APCON members can practice in Abuja without APAAC membership, says Aliyu

With over 300 registered practitioners as members, Advertising Practitioners Association...

Online travel booking abandonment rates hit 90%

The global travel booking abandonment rate averages 90.74% for 2019 so far, with...

281 billion and counting, why email remains a powerful way for brands to reach their audience

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by...

Admen Confab resolves to reposition industry, Nigeria despite lingering challenges

An overwhelming leadership and membership, including a who’s who of Nigeria’s...

Generating engagement through brand narrative

Is brand storytelling just another marketing term that requires more effort and business's...

Getting accurate measure of PR investments is a global challenge, says APRA boss

President of African Public Relation Association (APRA), Yomi Badejo-Okunsanya has...

May & Baker signs contract manufacturing agreement with Sanofi Nigeria

Nigeria’s premier pharmaceutical manufacturing company, May & Baker Plc, has...