“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in...
In the face of an immensely challenging digital skills gap on the continent, Mojolaoluwa...
Brands’ usual approach to modelling marketing effectiveness is through multi-touch...
Nigeria's premium real estate company, Aimart Realtors is poised to consolidate its...
President of the African Public Relations Association (APRA), Yomi Badejo Okusanya,...
Shell companies recently won the Industry Achievement Award at the 2019 awards night...
With over 300 registered practitioners as members, Advertising Practitioners Association...
The global travel booking abandonment rate averages 90.74% for 2019 so far, with...
Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by...
An overwhelming leadership and membership, including a who’s who of Nigeria’s...
