Author: Ralph Tathagata

Brands can now advertise on Jumia’s platforms to reach wider, more targeted audience – Martins

Nigeria's leading e-commerce platform, Jumia, has opened up its e-commerce platform...

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Guinness’ latest smooth operator is here, says O’Keeffe

“Today marks International Stout Day. As far as I am concerned you do not need...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Africa’s infrastructure financing surpasses the $100billion mark, says ICA

The Infrastructure Consortium for Africa (ICA) has announced a 24% leap in infrastructure...

Former AAAN President canvasses for strategic communication plans for Nigeria @60

The Federal Government has been advised to think towards constituting a consortium...

Cola market competition puts global CEOs on Lagos streets

The battle for the cola market share may not be abating any time soon as long as...

AfDB signs $250million risk participation agreement with ABSA

The African Development Bank has signed an unfunded $250-million Risk Participation...

Inflation hits 11.61%, may kick economy into overdrive

Rapidly rising prices are causing consumers to stay away from staples, especially...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...