Author: Ralph Tathagata

When PR becomes both attack and defence

The supreme art of war is to subdue the enemy without fighting.” - Sun Tzu (The...

Pepsi launches December consumer campaign

Flagship soft drinks beverage brand, Pepsi on the stable of Seven Up Bottling Company,...

Ogilvy Global Advertising Network appoints new MD, ECD

Ogilvy Global Advertising Network has bolstered its leadership team for Unilever,...

Primedia Outdoor launches its largest LED

Committed to expanding their premium digital out-of-home (DOOH) portfolio, Primedia...

Why marketers should look beyond just data

Today’s era is defined by highly targeted, personalised advertising based on characteristics...

TV ad spend to fall under $65bn in 2019, says global report

GroupM, the world’s leading media investment company, has said that television...

Unilever’s seasoned Conny Braams takes on top new global marketing role

Congratulations to Conny Braams as she's appointed to lead Unilever global Chief...

FintechNGR Council holds retreat, sets fresh targets for 2020

In line with its objective of facilitating an innovation and investment friendly...

Digital agencies account for N8.3 billion annual billings in Nigeria

President of the Digital Marketing Professionals of Nigeria, (ADMARP), Oti Ukubeyinje...

Petroleum minister, Shell, others open 2019 PNCF in Yenagoa

Photo caption - L-R: Executive Secretary, Nigeria Content Development and Monitoring...