Author: Ralph Tathagata

Beyond creativity: the business of building brands that last

By Damilola Dania When people think of marketing success, they often picture the...

Interpublic Group records fall in revenue as firms tighten marketing, ad budgets

By Ralph Tathagata Interpublic Group has reported a more than 3% fall in revenue...

Valentine’s Day: How brands turn romance into marketing gold

By Mofeoluwa Awe Love is a powerful emotion, and on Valentine’s Day, it becomes...

Dawn Rowland named Jury President at 2025 Pitcher Festival of Creativity

By Seun Johnson Dawn Rowland, CEO of Dentsu Africa has been appointed as the Jury...

Lagos Digital PR Summit evolves into Nigeria Digital PR Summit to mark 10th anniversary

By Seun Johnson In a deliberate move to mark its decade of excellence, Upticom...

The Coca-Cola Company reports Q4, full 2024 results

By Ralph Tathagata The Coca-Cola Company has reported its fourth quarter and full...

Key factors brands consider when selecting influencers

By Seun Johnson While influencer advertising has become a powerful and dependable...

MTN Nigeria hikes data tariff by up to 200%

By Ralph Tathagata Following the Nigerian Communications Commission"s (NCC's)...

OOH witnessing boom despite decline in traditional advertising – Ashaolu

By Seun Johnson Despite the rapid decline of traditional advertising channels...

BJuMP Mentors Meet Mentees Mixer inspires growth, collaboration

By Abimbola Mohammed The Bolaji Junaid Mentorship Programme (BJuMP) marked a historic...