Author: Ralph Tathagata

How Nigerian creative agencies are pushing beyond modern frontiers

By Seun Johnson With the help of technologies, storytelling and cultural heritage,...

Goodyear consolidates media, creative and digital services with Publicis Groupe

By Abimbola Mohammed The Goodyear Tire & Rubber Company has announced a strategic...

PZ Cussons Nigeria to reduce debt burden by converting N51.8bn loan into equity

By Ralph Tathagata To reduce its debt burden and improve capital structure, PZ...

Nigeria’s media buying landscape is experiencing transformation – Akam Enoch

By Abimbola Mohammed Akam Enoch, Head of Procurement, Buying & Investments,...

Nigerian Breweries records unprecedented N1.1 trillion in revenue

By Ralph Tathagata The audited Group Financial Statements of the Nigerian Breweries...

NotchHR appoints Sowole as new MD to drive innovation in HR and CRM solutions

NotchHR is pleased to announce the appointment of Tayo Sowole as its new Managing...

Beyond creativity: the business of building brands that last

By Damilola Dania When people think of marketing success, they often picture the...

Interpublic Group records fall in revenue as firms tighten marketing, ad budgets

By Ralph Tathagata Interpublic Group has reported a more than 3% fall in revenue...

Valentine’s Day: How brands turn romance into marketing gold

By Mofeoluwa Awe Love is a powerful emotion, and on Valentine’s Day, it becomes...

Dawn Rowland named Jury President at 2025 Pitcher Festival of Creativity

By Seun Johnson Dawn Rowland, CEO of Dentsu Africa has been appointed as the Jury...