Author: Ralph Tathagata

How OMD turned a comeback into a formula for repeatable success

After suffering a string of client losses in 2016 and 2017, OMD managed a remarkable...

Global advertising spend set to rise by 7.1% to $660bn in 2020, says report

Warc's latest report, Global Advertising Trends - The Adspend Outlook, has found...

Media expert projects N47.2 billion billings for OOH advertising sector in Nigeria in 2020

An Out-of -Home advertising industry specialist, Ade Akinde has projected that overall...

AB InBev projects 10% decline in first-quarter profit as coronavirus hits harder

Anheuser-Busch InBev, the world’s largest brewer, has projected a 10% decline in...

Insight announces 40th Anniversary, stays true to perpetual transformation

Living up to its tagline, “The brand audacity built with disruption as major character”,...

Omojafor expresses optimism on reconstitution of APCON’s Governing Council

Veteran advertising industry practitioner and Group Chairman of STB McCann, Sir Steve...

APCON, OAAN collaborate on Standard Operating Procedure for OOH advertising

The Advertising Practitioners Council of Nigeria (APCON) has entered into a joint...

Enyo partners Cars45 to unveil Premium Auto Centre, provides customers with automobile sales and servicing

Enyo Retail and Supply, a leading fuels retailing company has strengthened its partnership...

Evolving a sustainable business relationship in the Out-of-Home Advertising industry in Nigeria

Out-of-home (OOH) advertising is a very crucial, perhaps indispensable, arm of the...

Five ways to make your mobile messaging strategy connect with customers

In part one of this opinion piece, we identified at the core elements of a mobile...