Author: Ralph Tathagata

Unilever increases marketing spend to €7.27bn, opens 38 digital hubs and content studios

FMCG giant Unilever has increased its brand and marketing investment (BMI) by 1.7%...

We want to be giant of auto industry in Africa, says Duru, Cars45

The Head of Cars45 Market Place, Patricia Duru has highlighted the corporate objectives...

Technology plays crucial role in financial inclusion, says Adeduntan

I travel to meet Dr Adesola Adeduntan in Edinburgh, where he has been invited to...

Afrinolly Creative Hub partners MTN on ‘Yello Star’ reality show

Frontline Nigerian media technology company, Afrinolly Creative Hub has entered into...

Marketing Edge unveils Forces Behind the Brands next week

MARKETING EDGE, Nigeria’s leading and authoritative brands, marketing and advertising...

5 Common mistakes to avoid as a communications professional

I was on a call last recently with four senior communications professionals in Nigeria,...

Coca-Cola flags off EPL National Consumer Promotion

Carbonated soft drinks industry giant, Coca‑Cola has rolled out a mouthwatering...

Cars45 Market Place boss tasks FG on economy, infrastructural development

The Head, Cars45 Market Place, Patricia Duru has advised the Federal Government on...

Global media group appoints Ugobude, Afouaiz on its Supervisory Board via social media

Franklin Ugobude from Nigeria and Sana Afouaiz from Morocco have been appointed on...

The evil omnipresence of advertising

There are ads in airports and on aeroplane food trays; over highways and on the airways....