Author: Ralph Tathagata

Budweiser redeploys sport and entertainment budget to fight Covid-19

The global beer brand, Anheuser-Busch's Budweiser, has pledged to donate $5m to the...

IPG withdraws 2020 financial target amid economic uncertainty

Interpublic Group has withdrawn its 2020 full-year financial target amid economic...

UBA donates N5bn for COVID-19 relief support across Africa

United Bank for Africa Plc (UBA) has announced a donation of over 5 billion Naira...

Covid-19 fallout: How brands should respond to declining sales

It is now a sad reality that the disruption which the Coronavirus is creating is...

How to market your company during the lockdown

The outbreak of Covid-19 has disturbed the way in which companies do business, with...

Kantar global research advises brands on how to stay connected in a pandemic world

Kantar, the world’s leading data, insights and consulting company has released...

Unilever commits €100m worth of brands to curtail Coronavirus, offers €500m cash flow to suppliers

Consumer goods giant Unilever has committed €100m to curtail the spread of coronavirus...

COVID-19 pandemic: OOH operators lament losses, back govts’ Stay-at-Home directives

Business operators in Nigeria’s Out-of-Home advertising sector have continued to...

FirstBank tackles education challenges occasioned by Covid-19 pandemic

The CEO of FirstBank Dr. Adesola Adeduntan has announced that the bank in partnership...

LIA cancels 2020 awards due to Covid-19 pandemic, will resume in 2021

Following the current global health Covid-19 pandemic, organisers of the London International...