Author: Ralph Tathagata

Why big brands are putting planned ad campaigns on hold because of Covid-19

New data from the World Federation of Advertisers (WFA) reveals four out of five...

Covid-19 pandemic: Brands’ advertising communications should be sensitive – Paul Ugoagwu

Brand and marketing communications can be a two-edged sword, especially in a time...

COVID-19, MTN and 5G: 5 Burning Questions Nigerians are asking

It’s been a tough month for Nigerians. We are grappling with a pandemic that has...

Publicis is cutting down some of its 5, 000-strong UK workforce amid Covid-19 crisis

Publicis Groupe is making redundancies across its 5,000-strong UK operation because...

How Covid-19 triggered global interest in Netflix to rise by 142%

Global interest in streaming platform Netflix has risen by 142% over the last year....

TG Arla, makers of Dano Milk supports 50 000 Nigerians with brands as Covid-19 palliative

Members of the TG Arla Dairy Products LFTZ Enterprise, makers of Dano Milk during...

Adland turns to temporary pay cuts as key measure for weathering storm of Covid-19 crisis

Businesses in adland are turning to temporary cuts in pay and hours for their staff...

COVID-19: TG Arla, makers of Dano Milk announces N150million intervention

In line with its commitment to the health and well-being of Nigerians, especially...

Brand celebrity endorsement: Marketers divided over Funke Akindele’s indictment

Recent indictment of a Nigerian star actress, Mrs. Funke Akindele-Bello by the Lagos...

COVID-19: Shell equips 3 hospitals, provides 8 vehicles

The Shell companies in Nigeria have presented eight vehicles to the governments of...