Author: Ralph Tathagata

Brands & Marketing communication experts disagree on stoppage of brands advertising campaigns

Confusion, fear and apprehensions continued to dominate the Nigerian brand management...

Why big brands are putting planned ad campaigns on hold because of Covid-19

New data from the World Federation of Advertisers (WFA) reveals four out of five...

Covid-19 pandemic: Brands’ advertising communications should be sensitive – Paul Ugoagwu

Brand and marketing communications can be a two-edged sword, especially in a time...

COVID-19, MTN and 5G: 5 Burning Questions Nigerians are asking

It’s been a tough month for Nigerians. We are grappling with a pandemic that has...

Publicis is cutting down some of its 5, 000-strong UK workforce amid Covid-19 crisis

Publicis Groupe is making redundancies across its 5,000-strong UK operation because...

How Covid-19 triggered global interest in Netflix to rise by 142%

Global interest in streaming platform Netflix has risen by 142% over the last year....

TG Arla, makers of Dano Milk supports 50 000 Nigerians with brands as Covid-19 palliative

Members of the TG Arla Dairy Products LFTZ Enterprise, makers of Dano Milk during...

Adland turns to temporary pay cuts as key measure for weathering storm of Covid-19 crisis

Businesses in adland are turning to temporary cuts in pay and hours for their staff...

COVID-19: TG Arla, makers of Dano Milk announces N150million intervention

In line with its commitment to the health and well-being of Nigerians, especially...

Brand celebrity endorsement: Marketers divided over Funke Akindele’s indictment

Recent indictment of a Nigerian star actress, Mrs. Funke Akindele-Bello by the Lagos...