Author: Ralph Tathagata

Adopting a user-centric approach in marketing

By Hauwa Akinkunmi It’s hard to sell to people you do not know. I guarantee...

Andy Main appointed as Global Chief Executive Officer of Ogilvy

Ogilvy has appointed Andy Main as Global Chief Executive Officer. Andy, Global Head...

Lagos Business School appoints Deputy Dean

Africa’s leading graduate business school, Lagos Business School, has appointed...

Airtel reaffirms commitment to consumers in its latest campaign

Bharti Airtel has restated its commitment to the consumers in a new campaign, highlighting...

Nigeria’s smartphone market declines 13.6% in first quarter

The International Data Corporation (IDC) has found that Nigeria's smartphone shipments...

Why you need to appear professional on digital channels

We now live in a world that is increasingly reliant on using digital channels and...

Ikeja Electric urges customers to leverage MAP to be metred

As part of efforts to bridge the metering gap, Ikeja Electric (IE) has urged its...

Guinness Nigeria raises N5b CP

Guinness Nigeria Plc at recently closed application list for its N5 billion commercial...

Ogilvy SA among Cannes Top 5 most creative agencies of the decade

Ogilvy Johannesburg has ranked third in the Cannes Lions Middle East and Africa Agency...

Shell’s intervention offers hope to Covid-19 patients

The cutting-edge blood component extractor machine just donated to the Lagos State...