Author: Ralph Tathagata

David Ogilvy’s enduring legacy on advertising

Even in death, David Mackenzie Ogilvy, a British Advertising tycoon lives on. Since...

AB InBev CEO calls for global action against racism

AB InBev, a Belgian multinational drink and brewing company, has added its voice...

Unilever to drop fair’ from ‘lovely’ in its racially positioned skin-lightening cream

Following the global backlash of Black Lives Matter (BLM) movement occasioned by...

MARKETING EDGE holds National Marketing Summit & Awards in October

MARKETING EDGE, Nigeria’s leading and award winning brands and advertising focused...

Global creative community calls out representation issues across the industry at LIONS Live

Today at LIONS Live, Cannes Lions and The Geena Davis Institute on Gender in Media...

Are you editing your life, media career?

By Lekan Otufodunrin If editing can ensure we produce good copies, how about applying...

The Men’s Club season 3 set to screen on REDTV July 22

Despite the disruptions and prolonged lockdown occasioned by the global coronavirus...

Adopting a user-centric approach in marketing

By Hauwa Akinkunmi It’s hard to sell to people you do not know. I guarantee...

Andy Main appointed as Global Chief Executive Officer of Ogilvy

Ogilvy has appointed Andy Main as Global Chief Executive Officer. Andy, Global Head...

Lagos Business School appoints Deputy Dean

Africa’s leading graduate business school, Lagos Business School, has appointed...