Author: Ralph Tathagata

WPP and Anzu partner to bring new in-game advertising standards to global brands

WPP and Anzu, an adtech startup specializing in integrating advertising into video...

Loeries 2020 facts and figures announced

The 42nd Loeries Awards has awarded the best in brand communications across Africa...

Coca-Cola partners Unilever to aid less-privileged and under-developed communities

Leading beverage corporation, Coca-Cola, has partnered with FMCG giant, Unilever...

Political ad spending this year reached a whopping $8.5 billion

But the correlation between spending and winning isn’t so clear By Steve Passwaiter Bearing...

MTN partners Gameloft, engages customers with recreational platform

As a leading network provider and a brand that always wants to keep customers engaged,...

Sterling Bank launches agribusiness facility for women and youth

Sterling Bank plc has launched a new product, Sterling Women and Youths in Agriculture...

ADMARP to hold virtual exhibition for digital marketers

Having identified that the challenges posed by outbreak of Covid-19 pandemic demand...

MTN Y’ello Star: Five contestants for exclusion after third week performances

Last weekend, MTN Y’ello Star viewers watched as 14 finalists displayed their vocal...

Hope PSBank unveils brand identity, commences operations

Hope PSBank, a subsidiary of Unified Payment Services Limited and Nigeria’s premier...

May & Baker unveils new anti-malarial medicine, Malact

Nigeria’s leading pharmaceutical manufacturer, May & Baker Nigeria Plc, has...