Author: Ralph Tathagata

Social media strategy for brands seeking customers’ attention

Social platforms are growing exponentially. According to “We Are Social digital...

JCDecaux ramps up development of public self-cleaning toilets in France, worldwide

Public toilets are historic street furniture that were created as a public health...

Guinness Nigeria unveils Prince as new brand ambassador

Guinness Nigeria, a subsidiary of Diageo Plc, has named Ex BBNaija housemate, Prince...

Publicis Groupe appoints Jay Askinasi from AT&T’s Xandr as Chief Growth Officer

French Advertising and Public Relations company, Publicis Groupe has hired Jay Askinasi...

Nigerian Breweries marks 74 years of brewing greatness

Top brewer, Nigerian Breweries Plc, may not have rolled out the drums for the celebration...

Ogilvy poaches McCann’s Devika Bulchandani as North America CEO

Ogilvy announced that Devika Bulchandani is joining the agency as its North America...

Netflix partners Realness for African content

Having launched its African original series last year, Netflix, American based global...

9mobile hosts customer forum to deepen market penetration

In a bid to interact with its customers and deepen its market penetration, one of...

YouTube debuts audio ads to connect brands with music fans

U.S based Online Video platform, YouTube, has launched new audio ads as part of its...

BCW Africa announces Major Black Shareholding in repositioning strategy

BCW Africa, a leading African communications agency, has announced that it has concluded...