Author: Ralph Tathagata

Embracing experiential connection for consumers’ emotional bond

By Felicia Nwosu To capture the heart of your target audience, you have to go...

Nestlé Nigeria kicks-off “Live Strong With Iron’’ campaign

Nestlé, one of the largest companies in Nigeria’s Fast Moving Consumer Goods (FMCG)...

Coca-Cola promotes environmental sustainability with “Cash 4 Trash” initiative in Lagos

Coca-Cola Nigeria recently launched its “Cash 4 Trash” initiative in Lagos, as...

CBN to enforce credit risk management system in MFBs, others

In a bid to promote safe and sound financial system in Nigeria, the Central Bank...

Coca-Cola unveils new logo design

The drinks giant, The Coca-Cola Company, has announced a new design system for the...

FG directs GOtv, StarTimes to stop self-carriage

As part of efforts to make the digital switchover (DSO) proposition viable, Minister...

Pepsi, MTV partner to create new reality dating series in celebration of Pepsi Mango

Pepsi and MTV have dropped a trailer to announce the upcoming debut of “Match Me...

Barilla picks Publicis for new global campaign work

Barilla, an Italian multinational food company, has repositioned itself on a global...

Awards: Between value addition and vainglory

By Ibidunni Banjoko What really makes Award winning tick? Is it the recognition...

ScholarX partners Airtel to launch mobile learning platform

ScholarX Technologies Ltd., an EdTech start-up, has announced that it will be collaborating...