Author: Ralph Tathagata

Top ten media buying agencies in Nigeria

By Abimbola Mohammed Media buying is the process of purchasing ad space across...

WPP makes earth day pledge to reach net zero carbon emissions in four years

WPP has announced its commitment to reaching net zero carbon emissions in its operations...

Digital marketing expert proposes maximum use of LinkedIn for sales increase

LinkedIn, a leading social network platform that facilitates professional networking...

P&G Ventures, DNM, RVS partner to provide support and resources to entrepreneurs of colour

Procter and Gamble Ventures, the early stage startup studio within P&G, is partnering...

ADVAN set to host Marketing Master Class in June

The ADVAN Centre for Marketing Excellence has announced its readiness to host its...

Audiomack, partners MTN to introduce music streaming to over 76m subscriber @ zero data cost

Audiomack, an on-demand music streaming platform, has partnered with MTN Nigeria...

OAAN, ICL partner on audience measurement for out-of-home sub-sector

To enable advertisers plan more effective and efficient outdoor campaigns with new...

FrieslandCampina WAMCO forms dairy consortium

FrieslandCampina WAMCO has signed a partnership agreement with other private sectors...

Top 100 Global B2B Marketing Leaders: Interswitch Group CMO, others receive international recognition

Cherry Eromosele, Group Chief Marketing and Communications Officer, Interswitch Group,...

Nigeria remains a huge market for field force management automation solutions – Papyrus boss

By Kasim Bakare Lack of efficient digital solutions to help manage distribution...