Author: Ralph Tathagata

NGE elects new exco to pilot its affairs

Following the Nigerian Guild of Editors' (NGE) 2021 Biennial Convention on Monday...

Ogilvy earns top honour at D&AD awards with “Courage is Beautiful” for Dove

D&AD, the worldwide non-profit organisation that celebrates creative excellence...

APRA confers Association’s Fellowship Member on Akinwunmi Adeshina

By Ibidunni Banjoko Akinwunmi  Adesina, President of the African Development Bank,...

SMEs must leverage digital tools – experts

By Felicia Nwosu The need for Small and Medium Enterprises to embrace and leverage...

Heineken thrills fans with exciting UCL final experience in Abuja

In commemoration of the UEFA Champions League final, Heineken, official sponsors...

Dr. Idorenyen Enang becomes New President of NIMN

Mr. Idorenyen Enang, CEO at Corporate Shepherds Limited, has emerged President of...

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed, and...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over the...

Dentsu International Appoints Global Presidents of Carat and Dentsu X

Dentsu International has announced two new senior leadership appointments across...

Manufacturers are forced to reduce quality to survive – Muda Yusuf

By Felicia Nwosu Muda Yusuf, Director-General, Lagos Chamber of Commerce and Industry,...